Kenn Bennett
Discovering my Brand
Welcome to the Adventure!
Hello. My name is Kenn Bennett. I am a Marketing Professional with over 15 years’ experience in marketing, a flair for creative branding, thoroughly researched market planning, engaging design and a proven track record for inciting market growth. I am on a journey to further my knowledge base and enhance my personal brand, so I have decided to market my brand in the same way I would a company, including a comprehensive marketing plan and budget, social media, blogging, analytics and SEO. I invite you to come along on this journey to see exactly how much traction this unusual experiment can gain.
Video
One of my favorite marketing activities is creating videos. According to the experts, videos continue to be one of the greatest tools to expand your digital footprint. Below are some videos I produced for Bird-in-Hand Corporation, Willow Street Lions Club and Iron Valley Real Estate.
To see more videos, visit my YouTube page.
Blogs
Discovering My Brand (9/7/22)
Have you ever realized that your skillset is a little dated in some places? As a marketer with 14 years’ experience, I recently discovered that some of the skills I developed when I began my career, skills that were integral for their time have either evolved in their execution or become void, a victim of advancing technology and time. What is any self-respecting professional to do? You learn new skills and techniques, of course! This is the story of my return to relevance. [Read more]
Web Design
When I began designing websites, I created them using Notepad and raw HTML coding, which still comes in handy in having more control over the designs of the websites I build (including this one). SEO updates are always part of the equation and I use a combination of onboard and Google Analytics to make informed decisions on modifications that raise visibility. Here are the two most recent sites I worked on.
Core Competencies & Platforms
| Marketing Strategy Development | Website Design |
| Marketing Trend Analysis | Social Media Planning |
| Marketing Automation | Graphic Design with Adobe programs (Photoshop, InDesign and Illustrator), |
| Project Management and Budgeting | Video editing with Adobe Premier Pro and Cyberlink Powerdirector 365 |
| Web Analytics | Copywriting |
| Events Planning | PR and Media Relations |
| Brand Management | Designing Print Collateral |
| Competitive Analysis | Online Advertising |
| SEO | Direct Email Campaigns |
Contact
Kenn Bennett
Email: Kenn.Bennett4@gmail.com
Phone: (717) 940-6900
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Kenn Bennett 